中国作为世界四大文明古国之一，一部上下五千年的华夏文明史，就是一个书画艺术发展的全过程。自古伊始，不管是官方还是民间，中国就与世界其他国家保持着密切的文化艺术交流。最为世人熟知的就有玄藏西游、鉴真东渡以及日本遣唐使来华求学的故事。到了明、清年间，郑和三下西洋及清王室礼聘西方艺人为宫廷教师，更是在很大程度上促进了中国艺术与世界的接轨。但后来因晚清政府的昏庸腐败导致了国力的衰败和文艺的荒芜。这其间，中国文艺界在对外交流方面也随之一撅不振。
    新中国成立后，在党和国家文艺政策指引下，中国文艺开始迎来了复苏，呈现出“百家争鸣、百花争艳”的欣欣向荣局面。尤其近年来，随着国家综合实力的不断增强，中国艺术界又开始喊出 “走向世界”的口号。这种意识很容易理解，但当今的中国艺术通向世界之路的真正的“走法”到底应该是怎样？这确实是一个需要冷静思考的问题。
   “中国文化产业要想走出去，要解决的问题很多，其中最主要的是产品本身的问题。作为文化产业最重要一环的中国文化产品，却没有形成品牌。”国家发展和改革委员会国际合作中心文化产业研究所常务副所长陈忱在一个公开场合接受记者采访时如是说道，“目前这种‘有世界级的产品，无世界级名牌’的现状，理所当然没有国际竟争力，因为品牌意味着巨大的影响力和市场价值。要创造出被国内外观众所接受、所喜爱的中国知名文化产品，创造出世界品牌才是出路。”
不容忽视的是，目前中国文化产业组织化、集约化程度低，规模小，存在着“两多三少”的问题。所谓“两多”，指的是消费者和文化公司的数量多。据2006年中国文化产业研究咨询报告提供的数据，2004年，中国共有属于文化产业的单位34.6万个，个体经营户36.2万户，从业人员996万人。而“三少”则是指资金上规模的项目少，公司实力上规模的少，融资渠道少。
    毋庸置疑，中国作为一个迅速发展的经济大国必然会逐渐拓展出一个文化大国的形象。但一个过去长期衰败的民族，在洋人眼里只配有“厨子”和“中国功夫”的民族，若想在短时间内改变自身的文化形象是不容易的。要知道，文化艺术毕竟不是一支可以脱离整体国力的孤军，散兵游勇式的艺术移民在当前自不可免，然而难以建立起整体的大国文化形象（甚至起反作用），真正的大国文化形象除了要靠党和国家的英明的文艺政策指引外，还需要有具有深谋远虑的文化战略及有效实施能力的文化传媒企业的诞生。
    国瑞集团的成立，可谓顺天应时。作为目前国内最大规模的书画经纪企业，国瑞集团在继2007年元月18日成功举办“岭南画派复兴之路”大型系列艺术交流活动之后，又一次以中国艺术界前所未有的魄力与胆识定于2007年3月24日在东莞举办“2007，中国艺术家的光荣与梦想．国瑞与世界没有距离”大型国际艺术交流活动，旨在将中国传统书画艺术及艺术家推向世界，让中国书画这株艺苑奇葩在全世界范围内大放异彩。

BACKGROUND

　　China, as one of the Four big countries with an ancient civilization in the world, has a glorious history of 5000 years and a brilliant civilization, which is a entire proceeding that calligraphy and painting art develops. At the beginning of the history, no matter in the field of government or common people, China has been keeping closely cultural and art exchange with other countries in the world. The well-known stories are Xuan Zang Tour in the west, Jian Zhen shipping in the East and Japan assigned Tangshi to China for study. In the time of Ming-Qing dynasties, Zheng He sailed across the Atlantic for three times and the Qing Royal employed west artist to be the palace teacher. The connection between Chinese Art and the world has been promoted largely. Afterwards, the government’s corruption of late Qing Dynasty resulted in the ruin of the national strength and the wastage of Chinese literature and art. During this time, Chinese literature and art circle depressed greatly in the field of outer exchange.
　　After People's Republic of China’s establishment, under the leadership of the communist party of China and national art policy, Chinese art and literature began its recovery and appeared out the prosperity called “ To let a hundred flowers blossom and a hundred schools of thought contend”. Especially these years, with the continuous growth of national comprehensive strength, Chinese Art Circle began to call for “making Chinese art worldwide impact”. This kind of sense is easy to be understood, but what is the exact worldwide walking way? This surely is a question deserving to be thinking calmly.
　　If Chinese cultural industry expect to go to the outside, a lot of problems have to be solved. The product itself is the major problem. As a cultural industry, the most important step is that Chinese culture has not set up its brand. When Chenshen, the Vice-director of committee of national development and reform, as well as the cultural industry research institute of international cooperation center, was interviewed by journalist in public, he said that, at present the current situation world class production without world class brand surely has no international competition. Because the brand means for the enormous influence and market value. It is the workable way to create Chinese famous cultural works accepted and liked by home and abroad audience.
　　It also can not be ignored that, nowadays, Chinese cultural industry systemization and intension are in low level and small scale, existing the problem called “two more and three less” in short. “Two more” refers to large number of the purchasers and cultural enterprises. Based on the data provided by 2006 Chinese cultural industry research report, in 2004, China owned 346 thousands enterprises belonging to cultural industry, individual runned organization 362 thousands, and 9.96 million employees. As for “Three less”, it means the less projects in the capital scale, less scale of the company’s strength, less channel to get investment.
　　It is beyond question that, China as a fast growth economic country must expand to be a big cultural country image eventually. Since China is a nation with long time failure experience in the past, a nation called “Cook” and “Chinese Kungfu” in the eyes of foreigners. It is not so easy to change the national cultural image in the short time. One have to know, cultural art is not an isolated army breaking with the whole force. Single soldiers art immigrant cannot be avoided now. To establish a whole set great power cultural image is very hard. (Even there is reaction) Except to follow the leadership of the party and country’s wise art policy, the real great power cultural image is also in the need of the birth of cultural strategy that required farsighted and the birth of cultural media enterprise that required effective implement ability.
　　The establishment of Great Media can be called coming into being at the right time. Great Media is the biggest scale calligraphic and painting broker enterprise in China. Jan.18, 2007, a large scale art exchange activity “ The way to rejuvenate Lingnan School” held successfully. After this, by the unpredictably vigor and bravery , Great Media is organizing another large scale international art exchange activity at Dongguan city, Guangdong Province in Mar.24,2007. This activity “2007, Glory and dream of Chinese artists, no distance between Great and the world” is designed to promote Chinese traditional Calligraphic and painting art and Chinese artists to the world. It is also to show the world the miracle of Chinese art, the glory of Chinese Literary and artistic community.